Patricia Martin is an author and cultural analyst who tracks changes in culture that affect consumer attitudes and behaviors. She is principal at LitLamp Communications, an award-winning marketing firm that combines social research with strategic communications to help clients lead change in a digital culture.
Martin conjured a strategy for the Asian tour of the New York Philharmonic, spearheaded a viral Information Privacy initiative funded by the Open Society Institute, launched Animal Planet, introduced Dannon products into school lunch rooms nationwide, and refocused Sun Microsystems’ higher education strategy.
Author of the books Renaissance Generation: The Rise of the Cultural Consumer and What It Means to Your Business and Tipping the Culture: How Engaging Millennials Will Change Things, Martin pioneered the point of view that the convergence of art, technology, and entertainment is remaking the American consumer. A keynote speaker in demand, she casts the American consumer in a new light and forecasts untapped market opportunities in an era when digital dominates. She’s been featured in the New York Times, Chicago Tribune, Houston Chronicle, and the Harvard Business Review, and she is a frequent contributor to Advertising Age Magazine and Huffington Post. When she is not traveling to give talks or consult, she resides in Chicago with her daughter.
Amy is a public relations strategist with 12 years’ experience orchestrating and executing multichannel communications campaigns to raise the visibility of clients and to increase their engagement with key target audiences. She teams with companies and nonprofits to cultivate and distribute compelling content creatively and consistently, across traditional and digital channels including mainstream print and trade media, social media, blogs and brick-and-mortar, and digital events.
Amy began working with the LitLamp team in 2008, delivering high-impact PR projects for high-profile professional services firms while extending her practice to other prestigious organizations. For example, she lead a social media campaign for Diamond Management & Technology Consultants that catapulted the CTO to the level of the most influential person in his industry on Twitter and enabled him to forge relationships with dozens of Fortune 500 CIOs who were his potential clients. She promoted the Back-to-Business program for the Tuck School of Business at Dartmouth that included a multi-city road show and major stories in the New York Times and regional media. Amy crafted the media strategy for a national information privacy campaign, and elevated national awareness about the importance of online privacy.
Donna has 20 years of experience in designing corporate communications. She was previously the president and co-owner of a corporate meeting staging company and account representative for a Chicago-based corporate meeting services company. As a graphic designer, her skills run the gamut from visually captivating PowerPoint presentations to print and web marketing collaterals for promotions and events. She has been a member of the LitLamp team since 1996.
Mark designs user experiences that educate consumers.
He spent six years at design firm BRC Imagination Arts delivering projects for the Museum of Liverpool, Louisiana’s Old State Capital, Kennedy Space Center Visitor Complex, and Academy of Motion Picture Arts and Sciences. Prior to that, Mark was Head Curator and Director of Collections for the Museum of Science and Industry in Chicago, where he led many iconic projects and worked on numerous temporary and traveling exhibits, including both runs of the blockbuster Titanic: The Exhibition.
An emerging technologies specialist, Zach develops and evaluates digital research tools ranging from content management systems to statistical analysis packages.
Trained as a library and information scientist, Zach applied cutting-edge technologies to GoodMeasure360SM LitLamp’s proprietary campaign analytics service that measures change in consumer attitudes and behaviors using social data.