Patricia Martin
Amy Dean
PR Strategist
Donna Shultz
Project Manager

Patricia Martin is a noted cultural analyst, author, and consultant. She has published three books on cultural trends: Tipping the Culture (2012), an e-book commissioned by the Doris Duke Foundation; RenGen: Renaissance Generation (2007), published by Adams Media/Simon & Schuster; and Made Possible By (2003), published by Jossey-Bass. As a consultant, Patricia has helped some of the world’s most respected organizations interpret social signals that have the power to shape the collective: Discovery Communications, Dannon, Microsoft, Unisys, The Art Institute of Chicago, and the New York Philharmonic, to name a few. Her work has been featured in the New York Times, Harvard Business Review, USA Today, and Advertising Age. She designed the blueprint for the first philanthropy of Bill Gates, who was quoted in the New York Times saying, “History will get right as my most important legacy.” Patricia launched her personal blog in 2004, in 2009 she led a public awareness campaign about internet privacy for the American Library Association, and in 2017 she harnessed artificial intelligence to do social science research on the effects of the internet on individuation. She holds an M.A. in literature and cultural studies from the University College, Dublin (honors) and a B.A. from Michigan State University. In 2016, she completed the certificate for Jungian Psychotherapy and Studies program at the C.G. Jung Institute Chicago, where she is a professional affiliate. A scholar in residence at the Chicago Public Library, Patricia gives talks worldwide about the people and things that change the culture. She works in Chicago and resides in the Michiana woods, near the shores of Lake Michigan, with her husband and countless deer.

Amy is a public relations strategist with 12 years’ experience orchestrating and executing multichannel communications campaigns to raise the visibility of clients and to increase their engagement with key target audiences. She teams with companies and nonprofits to cultivate and distribute compelling content creatively and consistently, across traditional and digital channels including mainstream print and trade media, social media, blogs and brick-and-mortar, and digital events.

Amy began working with the LitLamp team in 2008, delivering high-impact PR projects for high-profile professional services firms while extending her practice to other prestigious organizations. For example, she lead a social media campaign for Diamond Management & Technology Consultants that catapulted the CTO to the level of the most influential person in his industry on Twitter and enabled him to forge relationships with dozens of Fortune 500 CIOs who were his potential clients. She promoted the Back-to-Business program for the Tuck School of Business at Dartmouth that included a multi-city road show and major stories in the New York Times and regional media. Amy crafted the media strategy for a national information privacy campaign, and elevated national awareness about the importance of online privacy.

Donna has 20 years of experience in designing corporate communications. She was previously the president and co-owner of a corporate meeting staging company and account representative for a Chicago-based corporate meeting services company. As a graphic designer, her skills run the gamut from visually captivating PowerPoint presentations to print and web marketing collaterals for promotions and events. She has been a member of the LitLamp team since 1996.

Mark Hayward
UX Designer
Zach Coble
Emerging Technologies

Mark designs user experiences that educate consumers.

He spent six years at design firm BRC Imagination Arts delivering projects for the Museum of Liverpool, Louisiana’s Old State Capital, Kennedy Space Center Visitor Complex, and Academy of Motion Picture Arts and Sciences. Prior to that, Mark was Head Curator and Director of Collections for the Museum of Science and Industry in Chicago, where he led many iconic projects and worked on numerous temporary and traveling exhibits, including both runs of the blockbuster Titanic: The Exhibition.

An emerging technologies specialist, Zach develops and evaluates digital research tools ranging from content management systems to statistical analysis packages.

Trained as a library and information scientist, Zach applied cutting-edge technologies to GoodMeasure360SM LitLamp’s proprietary campaign analytics service that measures change in consumer attitudes and behaviors using social data.